Zoos and Botanical Gardens

NAICS 712130 · Museums, Historical Sites and Similar Institutions · SBA size standard: $34 million average annual receipts

Zoos and botanical gardens manage living collections of animals and plants, sell timed tickets and memberships, schedule daily keeper and horticulture tasks, run educational programs and events, maintain habitats and greenhouses, track permits and veterinary records, and handle seasonal visitor surges while keeping safety, animal welfare and plant health documentation current. The specialists turn ticket requests into confirmed reservations, daily logs into care schedules, and visitor feedback into program improvements while the curators and horticulturists retain final decisions on animal moves, plant rotations and medical care.

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What makes this business different

  • Daily animal feeding, enrichment, training and health observation schedules that change with weather, breeding status and veterinary needs
  • Seasonal plant care cycles including pruning, repotting, pest management and greenhouse climate adjustments
  • Timed-entry ticketing with capacity limits for exhibits, tours and special events
  • Veterinary, USDA, state wildlife and plant-inspection records that must be logged and available for audits
  • Live-animal transport, quarantine and habitat-maintenance permits that differ by jurisdiction
  • Membership renewals, donor cultivation and school-group bookings that recur on annual cycles
  • Emergency weather or medical protocols that require immediate staff notification and documentation

Specialist bots

  • a staff member at an outdoor ticket window reviewing a tablet while visitors wait near a shaded entrance gate surrounded by flowering shrubs

    Reservation Coordinator

    Convert every ticket, membership and group inquiry into a confirmed reservation with correct capacity and rules.

    Works in: Ambitious Tasks, Ambitious Docs, Email Buckets · Workflows: Ticket and membership sales

    Automates

    • Reads incoming reservation requests from all channels
    • Checks real-time capacity and membership status
    • Applies correct pricing and discounts
    • Drafts confirmation messages with entry details
    • Creates linked reservation records

    Stops for a person

    • Staff approve large group bookings and special accommodations
    • A person sends final confirmations and processes payments
  • a keeper pushing a wheelbarrow of fresh browse past a row of outdoor primate enclosures on a sunny morning

    Animal Care Scheduler

    Turn overnight reports and veterinary notes into daily timed keeper task lists for every species.

    Works in: Ambitious Tasks, Ambitious Sheets, Process Optimizer · Workflows: Daily animal care scheduling

    Automates

    • Pulls health and behavior notes from previous shift
    • Builds individualized feeding and enrichment schedules
    • Assigns keepers and flags medical needs
    • Tracks food and supply usage
    • Updates collection status board

    Stops for a person

    • Keepers adjust the schedule based on real-time animal behavior
    • Veterinarians approve all medication and treatment tasks
  • a staff member pruning a large tropical plant inside a humid greenhouse with misting pipes visible overhead

    Horticulture Planner

    Create weekly plant-care rotations, climate adjustments and supply orders for all garden zones and greenhouses.

    Works in: Ambitious Sheets, Ambitious Tasks, Ambitious Docs · Workflows: Plant care and greenhouse rotation

    Automates

    • Reviews current plant health logs
    • Generates watering, pruning and pest schedules
    • Calculates climate setpoints by zone
    • Drafts orders for soil, fertilizer and new specimens
    • Maintains the living collection database

    Stops for a person

    • Horticulturists approve changes to sensitive species care
    • Pest treatments are selected and applied by trained staff only
  • a guide leading a small group of visitors along a winding garden path while pointing at labeled native plants

    Program and Event Coordinator

    Book educational programs, tours and private events while confirming staff availability and safety requirements.

    Works in: Ambitious Tasks, Ambitious Docs, Contract Analyzer · Workflows: Education program and event booking

    Automates

    • Matches requests to available dates and educators
    • Drafts contracts, waivers and confirmation packets
    • Adds events to the public calendar
    • Tracks deposit status and group details

    Stops for a person

    • Educators review program content and safety plans
    • A person approves and signs all contracts
  • a staff member updating a clipboard checklist while standing beside a large outdoor animal scale near a shaded holding yard

    Veterinary and Permit Records Clerk

    Maintain animal medical histories, vaccination schedules and all required regulatory permits and inspection logs.

    Works in: Ambitious Docs, Ambitious Sheets, Ambitious Tasks · Workflows: Veterinary and permit tracking

    Automates

    • Logs treatments and weights into individual records
    • Tracks due dates for vaccines and permit renewals
    • Prepares draft reports and renewal forms
    • Flags animals needing curator or vet review

    Stops for a person

    • Veterinarians and curators confirm all medical entries
    • Staff review and file any official submissions
  • a worker pressure-washing the concrete edge of a large naturalistic water feature with tools laid out on a nearby cart

    Seasonal Facility Maintainer

    Generate and track monthly and pre-peak maintenance checklists for habitats, pathways, equipment and safety systems.

    Works in: Ambitious Tasks, Ambitious Sheets, Process Optimizer · Workflows: Seasonal facility and habitat maintenance

    Automates

    • Builds recurring checklists by zone and season
    • Schedules deep cleans and equipment servicing
    • Prepares weather-event readiness lists
    • Tracks completion of contractor work orders

    Stops for a person

    • Curators and safety officers approve all habitat work
    • A person verifies and signs off on completed safety items
  • a visitor reading an informational plaque beside a blooming flower bed while holding a paper map of the grounds

    Visitor Experience and Membership Host

    Send post-visit surveys, log feedback, and manage membership renewal reminders and donor outreach.

    Works in: Email Buckets, Ambitious Tasks, Ambitious Docs · Workflows: Visitor feedback and membership renewal

    Automates

    • Sends thank-you and survey messages
    • Categorizes feedback by exhibit or program
    • Identifies expiring members and drafts renewal offers
    • Compiles monthly trend summaries

    Stops for a person

    • Leadership reviews and approves all renewal and donor messages
    • Negative animal or plant welfare feedback is escalated immediately to curators

Workflows

Ticket and membership sales

Starts when: A visitor requests tickets, memberships or group visits by form, email or phone message

  1. Capture date, number of guests, membership status, special requests and accessibility needs
  2. Check availability against daily capacity for each exhibit or tour
  3. Confirm pricing including any seasonal or member discounts
  4. Draft confirmation with entry times and rules
  5. Create a reservation task linked to the guest record

Watch for: Capacity is set by habitat size, staff coverage and safety rules; School groups and donors require separate handling and contracts

Daily animal care scheduling

Starts when: Start of each keeper shift and after overnight reports

  1. Pull overnight health and behavior notes from keepers
  2. Build a timed task list for feeding, cleaning, enrichment and observations per species
  3. Flag any animals needing veterinary checks or medication
  4. Assign staff and record completed tasks with photos or notes
  5. Update inventory of browse, meat, produce and enrichment items used

Watch for: Diet and enrichment must be individualized by age, health and breeding status; Weather can require indoor/outdoor shifts at short notice

Plant care and greenhouse rotation

Starts when: Weekly and at the start of each growing season

  1. Review current plant health and pest reports
  2. Generate a rotation schedule for watering, fertilizing, pruning and repotting
  3. Adjust greenhouse climate setpoints for temperature and humidity
  4. Draft orders for new specimens, soil and pest-control supplies
  5. Log completed work and update collection database

Watch for: Certain species require precise photoperiod and humidity that changes seasonally; Invasive species and pesticide rules are strictly enforced by regulators

Education program and event booking

Starts when: Request for tours, keeper talks, camps or private events

  1. Capture group size, age range, preferred date and topic
  2. Check against staff availability and habitat access rules
  3. Draft contract or waiver and collect deposit
  4. Add to master calendar and notify educators
  5. Send confirmation packet with what to bring and parking instructions

Watch for: Programs must maintain safe distance from animals and sensitive plants; Seasonal events like holiday lights or summer camps fill months in advance

Veterinary and permit tracking

Starts when: After every medical procedure and on fixed audit dates

  1. Log treatments, weights, bloodwork and observations into individual animal records
  2. Track vaccination, parasite prevention and quarantine schedules
  3. Monitor expiration of USDA, state wildlife and transport permits
  4. Draft renewal applications and required reports
  5. Flag any animal that needs curator review before public display

Watch for: Medical decisions stay with the veterinary staff; Permit renewal timelines vary by federal, state and local agencies

Seasonal facility and habitat maintenance

Starts when: Monthly and before major weather events or visitor peaks

  1. Generate checklist for fence integrity, water features, pathways and signage
  2. Schedule deep-clean of holding areas and public restrooms
  3. Plan winter heating or summer shade and misting upgrades
  4. Track equipment maintenance logs for vehicles, lifts and irrigation
  5. Draft work orders for outside contractors when needed

Watch for: Habitats must remain secure for both animals and visitors at all times; Large seasonal crowds require extra sanitation and crowd-control planning

Visitor feedback and membership renewal

Starts when: End of visit and on membership anniversary

  1. Send post-visit survey and thank-you message
  2. Log compliments, complaints and suggestions by exhibit
  3. Identify expiring members and draft renewal offers
  4. Track repeat visitation and donor potential
  5. Compile monthly summary of trends for leadership review

Watch for: Sensitive animal or plant issues must be escalated immediately; All public communications require owner approval before sending

Bot templates for this industry

Source: U.S. Small Business Administration, Office of Size Standards, Table of Small Business Size Standards Matched to North American Industry Classification System Codes, version March 2023 (effective 2023-03-17, NAICS 2022). Size standards are shown for reference only.